Client

GradStock

Areas

Branding, Concept Development, Market Research

Date

2017

GradStock is a startup concept for college students that acts as a cheaper alternative to paid stock file websites.

The site delivers student-created stock files such as photography, video, and graphics for use by other students in their projects under Creative Commons licencing. 

Logo Design

Monogram Design

The logo mark is a stylized graduation cap with a standard image icon in place of the cap, resting over the company monogram.

The original concept included a movie-reel headband, which was reduced for simplicity.

Final Logo

The final design is set in Pantone 2727C and 50% grey, with the Arvo typeface.

 

 

Concept Development

The project required a proposal detailing how the company will fit into and survive in the current market.

The presentation provides information on competing markets, development costs, and profit timelines.

Web Design

  • Home Page
  • Signed In
  • Registration
  • Contributing
  • Uploading
  • Academic Policy
  • Search
  • File Page
  • Terms
  • Home Page

    Home page with large search bar front and center, laid over a random featured image.

  • Signed In

    When signed in, current curedits are displayed (plus any earned bonus credits).

  • Registration

    Registration Modal. The website will only be open to students with a .edu email address. During beta, the site will be open to only a few schools and open up to more as it reaches final stages.

  • Contributing

    Contributer registration requires bank or credit card info as well as a copy of a photo ID to prove they are eligable to work in the US.

  • Uploading

    Upload page allows user to add caterogies, tags, and contributors. The user can also create sets to group similar files.

    User will need to agree to terms of both the website and their schools academic dishonesty policy to encourage listing contributors where possible.

  • Academic Policy

    Modal will link to the appropriate school page based on their .edu email address.

  • Search

    Search results page. Left panel allows the user to filter by category, tags, orientation, and colors.

  • File Page

    Example payment page. Non-plagiarism warning appears again that the user must agree to.

  • Terms

    Plagiarism warning appears in modal screen.