Client (Potential)

Lagunitas Brewing Company

Area

Print & Packaging

Date

2017

Lagunitas is a craft-turned-macro brewing company. Though their reach has expanded from the NorCal area to international distribution, their packaging is still reminiscent of a garage-based brewery.

Re-imagining the Brand

Besides great beer, Lagunitas is known for three things; a relaxed attitude towards life, a (sometimes problematic) association with cannabis, and their yearly beer circus.

By utilizing the latter, I was able to take existing brand assets and incorporate them into a circus-themed design that is fun, engaging, and still recognizable as Lagunitas.

Dieline

Custom-made dieline for presenting the package. The dieline was designed without standard separators for easier travel and setup.

Final Designs

Completed 6-pack, bottle, and can packages.