Builder only supported on "top" and "bottom"
Asset 1
Client

Genweigh, LLC

Area

Branding

Date

2015

Weighbox is a solution designed to vastly improve inventory efficiency by cataloging parts and connecting scales directly to inventory databases.

My goal was to provide a sophisticated logotype and a mark that can be used as an easy-to-identify app icon.

Defining the Identity

Genweigh provided an initial sketch and requested a few key elements: a box being the main icon, inclusion of the subtitle "Scales, Smarter", and a purple motif based on their own research.

The main goal was to create an icon that would be simple to identify on a smartphone screen and accompany it with a simple, clean logotype.

Stationary

Proposed stationary suite.

Mailer

Z-fold promotional mailer design.